Piciemme srl is 10 years old, born almost by chance in 2006, from a branch of the Alba group that saw it engaged in the distribution of the Austrian corsetry brand Sariana which had always been originally followed by Alberto Sciatti and Piciemme Manfred Fazioli being of German origin it follows the relationships with these markets.
Thanks to the long experience of the Italian market, Piciemme has been able to select and manage different and targeted networks of agents for the various foreign companies, guaranteeing an efficient customer assistance service as if they had an office in our country.
The sales results achieved so far by Piciemme with companies that were totally unknown in Italy, have
projected this agency among the most qualified and professional in the underwear sector, counting today on
an organization of over fifty agents and about 900 retail outlets in Italy. From his birth we owe the success in Italy of unknown brands as happened first for Sariana until 2009, then for My Choice and later with Wacoal which in 2011 had its peak of success and maintains today the leadership in the shapewear sector. Recently,
Piciemme has introduced new brands on our market such as VoVa, Pastunette, Rebelle, Ceceba and Tom Tailor, as well as relaunching brands already known as Gottex, Ulla, Freya and Fantasie.
The various product lines are constantly monitored by qualified multilingual staff, customers and agents have
an immediate reference that interacts in real time with foreign companies. For this reason the skills of the
brands have been divided between the internal staff on different market segments between the two commercial
contacts Sara Prati and Elisa Casarin.
The administration aspects, the management of collections and tax advice are obviously not overlooked without
the foreign company having to bear the high costs of a branch or other external services.
The successful strategy of this dynamic company is to follow and draw for each foreign company a sales organization
and a clientele that meets the characteristics of the product and the consumer target, creating a trade union with the market.
Following these new projects in the development and introduction in this difficult market context is certainly
more difficult than in past years, but Piciemme thanks to the distribution synergies of several companies and the experience gained on the Italian market has so far managed to establish a strong link with the sales points and a positive cohesion in its vast sales network.